What is e-commerce live streaming?
Live stream shopping is the trendiest thing you’ll see when it comes to online shopping. Why? Celebrities, influencers are in this trend, hosting a live stream shopping doing Q&A as well as promoting products.
In China, live stream shopping is an IT factor. There are a lot of users of live stream shopping and it is already expected to worth around $60 billion. Especially during events like Singles Day, better known as Black Friday in the US, the shoppers would go crazy where sales reached $6 billion, almost double the cost compared to 2019.
For US, big companies such as Facebook and Amazon has started to join along this trend. Walmart used Tik Tok to host their live stream shopping events. Instagram has also introduced a feature that allows users to browse and buy inside the app.
This serves as a proof that live stream shopping is growing and soon it might reach to your country too! Live stream shopping is a human or more personal way for brands to reach their customers or potential customers. The humanification of the brand allows them to capture the customers and provide an extraordinary experience that leaves them wanting more.
Startup companies are also racing to come up with a high tech live stream shopping platform. PopShop lets people buy almost anything ranging from books, toys and jewelries inside their live stream shopping platform. Whatnot, a collectible marketplace is raising a $50 million cost for their Series B platform. Kuick started during the pandemic to help brands and businesses to host live stream shopping events for free. They even made it easy to upload product where you can auto sync for Shopify stores .
There are also an increase in SaaS tools such as Bambuser that works with Klarna to test live stream shopping inside branded apps and Belive that works with ZALORA, to help them host live stream shopping events inside ZALORA’s app.
At this rate, live stream shopping is a preferred way to sell your products. All brands and businesses will be using live stream shopping just how they have been using celebrities and influencers to be their brand ambassadors. This is a part where they want to keep up with the competition and still be relevant in the ever so evolving e-commerce marketplace.
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