Sep 29, 2021
ShoppingVirtual try-ons are replacing fitting rooms during the pandemic
Andrea Dragna’s pre-pandemic pastime of scouting new makeup colors at Sephora has given way to a new, more distant ritual: trying on lipstick and eye shadow through the webcam on her phone.
“The perfect way,” she says; “Easier than setting foot in stores.”
The coronavirus pandemic is reshaping the way Americans shop. Stores are reopening but being reoriented to avoid interaction: Fitting rooms have been taped off, sample counters closed and product testers put away as consumers remain cautious about their exposure when in public spaces like stores or restaurants where others might come into contact with them through coughs of those infected by this virus that can cause serious illness if not handled correctly!
That’s set off a scramble to re-create an integral part of the shopping experience, allowing people to virtually “try on” clothing. The technology allows consumers new ways in which they can purchase and try out products with increased accuracy than ever before — with potential benefits for shoppers as well retailers who want their stores seen by many eyes! But privacy experts warn that these platforms could also form pipelines into valuable personal information like facial recognition data or voiceprints if users aren’t careful
Cramming clothes onto shelves has been done since forever; now we have virtual fitting rooms where you get tailored suggestions based not just what size but how various outfits will look on top your own body type when paired correctly.
Retailers are exploring new ways to reach customers with augmented reality. The industry’s decades-long slide added pressure, as some retailers filed for bankruptcy and others explored novel apps in an effort to stay afloat during this time of economic uncertainty.
Jewelry brand Kendra Scott adapted to pandemic-era shopping and the temporary closure of its 108 stores by allowing shoppers to “try on” earrings using their iPhone browsers. Etsy, an online marketplace built for creative entrepreneurs like them that have been hardest hit by this economic downturn has a new augmented reality feature with which customers can see how paintings or photographs will look when applied as wall decor before they buy it — making sure there are no unpleasant surprises down payment! Zeekit is also readying themselves in preparation; launching what could be considered one large virtual fitting room where people not only try clothes but get expert advice from personal stylists too.
MAC has installed virtual try-on mirrors at 120 stores and counting. It also is investing heavily in technology that allows shoppers to have their makeup applied by webcam, with the added bonus of being able to see themselves from any angle before making a purchase!
The demand for these services skyrocketed following coronavirus pandemics like no other time or place before — triple what it was previously when executives noticed this trend beginning back up again just last month as more people than ever felt comfortable trying out some new lipsticks or eye shadows without having go through all sorts between curiosity (what will happen?), nerves over spending too much money if something doesn’t work well.
Kuick offers a live streaming platform where you can promote your try on products to your audiences. What’s best is that our platform is free and it doesn’t require any membership plan to get started. We also have our app in the Shopify so when you have an account you can synchronise all your products instantly.
Virtual samplings have increased 32% since the pandemic took hold in America. Shoppers who try a product online — like hair dye or false eyelashes for instance — are nearly three times as likely to buy it after trying out an idea on their phone’s virtual mirror than those without access to one! They also Spend 10% more and are less likely return any unwanted goods they find while browsing through sites such as Etsy, Amazon Fashion.
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