The value of live commerce is increasing each day
Live stream hosts are professionals in getting customers to engage with them and this leaves a mark for the e-commerce sector. Now e-commerce strategies not only host live stream because it’s trending and they want engagement. They will put customers’ mindset as a crucial part in determining a live stream and through this, it allows companies to grow their customer base as well as retain viewers to keep watching their live stream shopping events as it creates a long lasting impression.
Customer conversion ratio: Live streaming is proven to create and build engagement for customers. They also convert viewers to customers as they fear on missing out (FOMO). The readiness of products that they can simply click and purchase on the spot has allowed viewers to become customers as they can shop without missing out on the live. Live stream shopping events also features events such as promo/ deals, launches, exclusive items, free shipping, vouchers, that lasts only on the live stream which is why viewers and customers are rushing to watch the live stream. Or even look forward to the live stream once it’s announced.
Personal touch: The human interaction that they get when they’re on live stream also creates a different atmosphere for those watching and this can retain customers and also get higher conversions. Experts, celebrities, influencers are a huge deal when they’re brought in on a live stream event, viewers and customers are also competing to get in the live so they can interact personally with their favoured host.
Customer engagement: Of course deals combined with an entertaining host is great combo. So when a brand is able to get these two elements in a live stream, customers are sure to look forward to the live streams. If the elements are separated, customers will still be engaged with the reason of them wanting to get something from the live; either to get best deals or simply watch the host on the live stream.
Brand pull: From an unknown brand to a brand that anyone can recognise in an instant, this is the power of live streams. Even if you just simply want to sell and don’t have a brand, your personality can attract people to watch live streams. People love to support someone they feel safe with and they also trust the reviews once they feel like they know the person personally. Live streams creates awareness of an entity.
These are only some of the advantages you get when you start a live stream. Want to experience it for yourself? Head on to Kuick’s website to get started! Or use your Shopify store to synchronize it with Kuick Shopify App and auto create your account in a matter of minutes!
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