The new way of shopping mantra
Omni channel mantra can be versatile from going online, selling online through various marketplaces, starting a live stream shopping event, click and collect services. The more system the brand or retailer implies the more effective they are at providing a seamless shopping experience to their customers.
Omni channel mantra now has been crucial ever since the pandemic hits as a lot of places have closed down and most people resort to online rather than going out to curb the spread.
“The key to retailer innovation is in resonating with their customers — meeting customers where they are at, when the customer needs it, and in the preferred manner the customer wishes to pay and shop,” — Mr Daren Ng, the Asia-Pacific general manager of Sensormatic Solutions.
For Cocomi this strategy has deemed effective with Cocomi’s revenue tripling thus far in 2021, compared to the same period last year
As important as it is to increase a brand’s online presence. What’s more important is to know who the brand’s target audience is and how they are shopping. Learning a customer behavior can get the brand a different approach than the competition.
A targeted approach can be unique and bring an advantage to smaller retailers that does not have the cost to go on big marketplaces. You might as well try: Kuick. It’s free and you will only be charged on commission based. So streams that are just simply story telling, demos won’t be charged. Even sign up is free! What better way to show your products when the platform is free right? If you have a Shopify store, try Kuick’s Shopify App so the products in your Shopify are instantly uploaded to your new Kuick account.
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