Gen-Z and the future of live stream shopping
The pandemic has stirred a lot of things from the way people live, to how businesses and retails operate, it is best to remain a safe distance with everyone even though most people have already been vaccinated. Most have opted to operate by online, through video meetings, working from home, doing live streams for the retail, even groceries are done online and delivered through a contactless method for safety measures.
Staying at home can be pretty draining for the mental health, the lack of human interaction and missing loved ones that doesn’t live in the same household, people would look for some sort of entertainment or a gateway to release the tension.
TikTok as a catalyst
TikTok is one of the social media platforms that quickly rose to fame during the pandemic, it’s short, it’s simple and really enjoyable. Perfect for a short gateway to stress relieve when you’re still working online. Their video ranges from 30–60 seconds, although now it has been extended up to 3 minutes cause people would love to see more contents!
TikTok is frequently used by Gen Z and another thing that attracts these users is the live streaming feature; people play live music, do question and answers and even businesses start to incorporate the use of this live streaming too. The human interaction through the live streaming allows people to enjoy engagement and communication at the comfort of their homes. What makes it even better is that these lives are worked according to the algorithms of a user, so when someone hosts a live stream, these live streams are being shown to viewers that would enjoy such content.
Live Streaming Features
This is the reason why live streaming has been a boom for Gen Z users, they get to see what they love and interact with these interests. This is also why it is important for brands to research and adapt more towards live stream shopping because Gen Z are the main users of the internet and they also tend to shop online.
Gen Z focused brands and luxurious brands would follow these trends especially the fashion industry, broadcasting runaways, fashion week through a live stream shopping event, where they get to see models walk the runway virtually and if the viewers like it, they can check out as there is an option inside the live stream shopping to do so.
Adopting and investing on live stream shopping benefits both sides of the party, businesses and brands get to make profit even though their stores are closed or limiting customer entries and individuals can enjoy shopping safely anywhere or even at their home without having to risk lives and get the product safely delivered to their doorstep.
Head on to Kuick’s website to check out what live stream shopping is all about, free to register both for brands, small businesses and even shoppers. For brands and small businesses with Shopify stores, head on to the Shopify app to download Kuick’s Shopify App, and enjoy auto synchronisation of your products to your new Kuick account.
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