Mar 21
Fashion industry’s shopping habits forever changed
Fashion industry has been using live stream shopping tactics way earlier before the other industries joined along.
With live stream shopping, independent designers are levelling up. This comes from their own hard work and people can see it. Individualism reflects more and people appreciate these designs that can be considered as art pieces instead of clothing.
Now not only major high end brands not only compete among each other but with other independent designers too. What can they do to make them stand out more?
This is why they have to be more innovative with their products and engage with their followers.
Labels will produce fewer, smaller collections over the next few quarters, even years. Having seen the risks of a global supply chain, American brands will reinvest in local manufacturing, furnishing new jobs and skills. Seasonal trends will continue to disappear as designers focus more on classic items that can be worn year-round — and stay on store shelves longer.
Brands will experiment with digital presentations and live interactions with designers. Storytelling around brands and collections will improve as a result. It already has.
Online shopping will become more of a habit. Similar to the 2008 recession, there will be more support for buying second-hand and directly from small businesses who manufacture responsibly. Others will turn to fast fashion for cheap thrills.
Ostentatious purchases will be out — athleisure, which was losing its appeal, will be back in. To quote GQ, we are living in the age of sweatpants and are never going back.
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