Choosing influencers for a live stream shopping event
Determining who and why.
Influencers are in huge demand right now and not only that, almost a lot of people have started out their careers as an influencer with the good rewards they get or simply for passion that they have to share with people. Brands or businesses can simply search up the influencers they wish to work with however, it has to come with careful considerations when working with one.
- Is it worth it?
- Do they have any past history/ issues that might affect your brand image?
- Do they align with what your brand offers?
- What rules and requirements did they set up?
Is the partnership with the influencer worth it? Are you a brand that needs more spotlight or do you have a following even without an influencer? Sometimes a brand alone, is already reputable enough and hosting own employees and staffs would be sufficient to host a live stream shopping event.
It is important to consider all these factors before deciding to partner up with an influencer. Choosing one without careful background research can do damage as followers and viewers can stumble upon their past behaviors that affects business/ brands as it shows that business/brands support that behavior.
Aligning influencers with what your brand offers is a must because choosing influencers that offers a different product than your brand will not reach your target audience and won’t give you the sales you expected to reach.
As for requirements, the more well known they are, they probably would ask for a higher commission charge as they know they can give your expected sales and as a brand/ business you have to think if this will give you the profit or more expenses instead.
Knowing how to mix and match your influencer partners to meet your specific marketing objectives will help ensure that you are getting the most out of your live stream shopping investment.
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