Basics of using influencers in live stream shopping
Before brands approach the influencers or use the influencer strategy, brands need to know the ways how influencers work, who are these influencers and how they operate.
Searching up the influencers background would be important because this will be how your brand is portrayed once you choose the influencers. Influencers with no dramas/ bad history would be preferred as it saves brands/ businesses from cancel culture. Other than that, it is also important to relate the influencer with what your brand has to offer, would you choose a beauty influencer when your brand sells food & beverages? Not really. As a brand, you would not even reach your target audience if you choose this approach.
There are also live stream influencers, they are different when compared to popular influencers that promotes products in YouTube and other social medias because live stream influencers are more aware of their audience and they have a goal: to get the brands the sale that brands want. These live stream influencers also have a set of skills to persuade viewers to get the product or even keep them engaged to the live stream without feeling bored.
With the addition of real time interactions, it creates a connection that isn’t replicable and has a unique sensation in which the excitement leaves the viewers and shoppers hooked. Even the hosts are having fun too.
Where do live stream shopping events take place? This can be discussed with the live stream influencers/ hosts too. Whether it’s too host on the brand’s platform, the influencer’s account or even live stream shopping platforms.
You can host yours in Kuick. Kuick is a free live stream shopping platform that doesn’t charge on registration, membership or even consultation. Pay only when you manage to sell a product with low commission percentage, as low as 15%. Download the Kuick’s Shopify App to get easy integration with your Shopify store. With this, you can test if live stream shopping works for your brand or not. Host trials of your live stream without incurring anything!
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